CAINIAO
Year: 2020
Category: Brand upgrade
Type: Logistics industry
Like many legendary heroes, Cai Niao's true potential was long misunderstood. Seen only as a "traditional logistics company" under the old brand system, its innovative spirit remained hidden. But real change starts from within. Driven by internal innovation, Cai Niao is now reshaping its brand. At its core, it's about data and intelligence — and the brand should reflect that. Like a superhero’s cape or a sword’s scabbard, the new brand image empowers Cai Niao to lead transformation.