CADILLAC

Year:2021
Category: Design pitch
Type: Automotive industry 

Cadillac’s legacy of style, quality, luxury, and innovation made it a cultural icon. But as the world changed, the brand struggled to keep pace in the evolving landscape of electric vehicles and shifting definitions of luxury.

With its bold commitment to an all-electric future, a brand refresh became more urgent than ever. Though we didn’t win the final project, our work was met with recognition and praise from the client.



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