a.testoni
Year: 2022
Category: Design pitch
Type: Luxury industry
As the market shifts toward a younger, design-conscious audience, a.testoni has embarked on a brand refresh to meet the evolving expectations of modern luxury. Rooted in its Italian craftsmanship, the brand upgrade introduces a more contemporary and refined visual identity — from streamlined typography to a sophisticated color palette. The goal is to preserve tradition while embracing a fresh, modern spirit, allowing a.testoni to stay relevant and connect more deeply with a new generation of discerning consumers.